Viktor and Rolf for Paris Fashion Week by Studio Job

Echoing the acclaimed Russian Doll collection, Viktor & Rolf created a 'Glamour Factory' for their Paris Fashion Week show with the industrial backdrop designed again in collaboration with Studio Job.

Viktor and Rolf explained their concept for the show: “We wanted to show that the Viktor & Rolf fashion house is a 'Glamour Factory' where we produce clothes with a little bit of magic. We feel like the modern Willy Wonkas of the fashion world. We need that magic touch in the clothes – that’s what makes it into fashion for us.” Studio Job explained more: “Specially for the occasion, Nynke transformed the (Industry) pattern into a more theatrical, 3D form that reminded us slightly of Fritz Lang’s Metropolis. Together with Viktor & Rolf we decided to totally wrap the giant catwalk and backdrops with more than 1000 m2 of ‘Industry!’ It was pleasant to see how this architectural scene was absorbed by the glamour of the fashion industry.”